Today’s Businesses Embrace Social Media

Modern-day businesses are embracing the growing trend of social media marketing. Some of the most successful, revenue-generating companies are embracing this online marketing asset.

93% of companies use social media for business-related purposes.
70% of company brands have a significant presence on Google+, which is continually increasing.
70% of businesses report that using Facebook has resulted in an influx in new customers.
34% of businesses report that Twitter has lead to successful leads generations.
The top three social media sites include Twitter, Facebook and Google+.
The least popular sites among marketers include Tumblr, Flickr and StumbleUpon.

Studies also show how social networking has increased since 2005 to 2013.

The total of all Internet users went from 8% to a staggering 72%.
The following highlights internet use by age:

Ages 18 to 29 – 9% to 89%
Ages 30 to 49 – 8% to 72%
Ages 50 to 64 – 6% to 60%
Ages 65 and older – 0% to 43%

With the three top social media networks reigning supreme, the following highlights an individual breakdown based on network-specific growth.

Facebook’s user base has increased by 23% from 2012 to 2013.
Google+ has seen an increase of 33% during the same time frame.
Twitter saw an increase of 44% between these time periods.

Monthly active users are as follows:

Facebook 1.1 billion
Google+ 540 million
Twitter 232 million
LinkedIn 259 million
Instagram 150 million
Pinterest 70 million

The fastest growing segment among baby boomers is Twitter, with an increase in 79%, Google+ 56% and Facebook 46%.

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